Why SeaWorld Wants Advocates to “Slam” Bindi Irwin (And Why They Should Not)

This is an article worth reading.

Dylan Powell

Bindi Irwin announcing her partnership with SeaWorld on Good Morning America Bindi Irwin announcing her partnership with SeaWorld on Good Morning America

Bindi Irwin, daughter of deceased conservationist and entertainer Steve Irwin, announced this week on Good Morning America that she will be partnering with SeaWorld promoting seaworldkids.com and an initiative called “Generation Nature.” She claimed she is “thrilled to be empowering kids.”

Of all the strategies that SeaWorld has so far employed to deflect criticism of their practices this is one that anti-captivity advocates should pause and reflect on. Aside from PR campaigns claiming “truths” which are easily debunked, attacking the character of those voicing public opposition to their tactics, or relying on paid advertorial content – this move is the first intentional move that SeaWorld has made to not address criticism head on but instead to frame the issue themselves. With Bindi, they have set the playing field.

In that, SeaWorld knew that Bindi would face serious criticism for…

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